Credit union turns to NCR APTRA eMarketing for improved member communication
Using the personalization and dynamic content capabilities of NCR APTRA eMarketing, financial institutions can present highly targeted offers that address customers’ and members’ individual needs.
“Like many financial institutions we knew that we weren’t using the best
technology available, but we didn’t know where to turn. We know that
email is our members’ preferred means of communication, but managing a
wide variety of offers and dealing with a broad, diverse membership base
made it difficult for us to keep our email campaigns relevant,” said
“Today’s consumer-to-business marketing model has rendered a
one-size-fits-all approach to communications completely ineffective,”
said Michael O’Laughlin, senior vice president,
The real-time reporting options of NCR APTRA eMarketing focus on performance, deliverability and analytics that lead to a strong and measurable return on investment. Standard reports allow financial institutions to accurately track their campaign activity from open rate to click-through rate, they can easily enhance their email metrics with sales data to provide true conversion rates.
Beyond email campaign management, NCR APTRA eMarketing empowers financial institutions to orchestrate the delivery of personalized messages across multiple channels including mobile, social, online, call center, and self-service (ATM and kiosk) based on consumer usage and preference. APTRA eMarketing integrates data from disparate systems. This lets financial institutions transform their valuable consumer data into personalized, relevant and timely communications, reducing and, in many cases, eliminating the need for the IT department to source data on a campaign-by-campaign basis.
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Source:
NCR Corporation
Jeff Dudash, 919-435-6976
jeff.dudash@ncr.com