Victoria deploys NCR self-checkout software and hardware to launch
self-service in high volume flagship store in Moscow
MOSCOW--(BUSINESS WIRE)--Jun. 29, 2015--
NCR
Corporation (NYSE: NCR), the global leader in consumer transaction
technologies, announced today that Victoria Group, a popular Russian
supermarket chain, has chosen NCR self-checkout technology to create a
modern shopping experience for its customers. NCR will provide
self-checkout hardware and software solutions that are integrated with
Victoria’s existing points-of-sales (POS) loyalty programmes.
Victoria supermarkets focus on providing a quality shopping experience
in an innovative store environment to differentiate itself from
competition. Victoria’s investment in self-checkout technology is an
example of this business strategy in action. It also reflects consumer
demand for such solutions and the findings of a recent NPD
global study commissioned by NCR, which
highlighted that 85 percent of Russian customers believe that retailers
who offer self-checkout provide better customer service.
Oleg Zhunikov, Victoria Division Director, explained: "According to
research into lifestyles and preferences of regular Victoria customers,
a quarter of them are ‘open to something new’ – they see purchases as a
continuation of lifestyle, follow trends, have large families, and often
entertain quests. By installing self-service checkouts, we are not only
offering our customers an additional service, but also involving them in
the purchase process, allowing them to control it."
Self-checkout was launched at the Victoria supermarket at Domodedvskaya
Metro station in Moscow on May 20, 2015. Self-checkout technology is
well suited to this kind of busy central location with close proximity
to the train station where customers are often pressed for time. Speedy
self-checkout solutions suited to a small basket size will be a
beneficial add-on. Victoria expects self-checkout to help increase
customer engagement and improve store sales. In the first month, the new
self-checkouts account for almost a quarter of the daily number of the
supermarket’s transactions.
Customers can choose to pay using cash, credit or debit cards. A cash
recycling function minimizes the need for replenishment and reduces
operational costs by decreasing the number of cash deliveries required.
“Each self-checkout project around the world is unique,” explained
Andriy Pinkevych, Area Industry Leader for Retail at NCR Russia. “For
this reason NCR takes a consultative approach and builds the business
case for self-checkout together with its customers, by taking into
account the neighborhood, average baskets, and product assortment and
then assessing their technology requirements. Victoria has been a very
engaged and committed partner who is realizing the benefits that our
market leading self-checkout offers to their business and ultimately,
their customers.”
About NCR Corporation
NCR Corporation (NYSE: NCR) is the global leader in consumer transaction
technologies, turning everyday interactions with businesses into
exceptional experiences. With its software, hardware, and portfolio of
services, NCR enables more than 550 million transactions daily across
retail, financial, travel, hospitality, telecom and technology, and
small business. NCR solutions run the everyday transactions that make
your life easier.
NCR is headquartered in Duluth, Georgia with over 30,000 employees and
does business in 180 countries. NCR is a trademark of NCR Corporation in
the United States and other countries.
Web site: www.ncr.com
Twitter: @NCR_Retail,
@NCRCorporation
Facebook: www.facebook.com/ncrcorp
LinkedIn: www.linkedin.com/company/ncr-corporation
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View source version on businesswire.com: http://www.businesswire.com/news/home/20150629005210/en/
Source: NCR Corporation
NCR Public Relations
Ortrud Wenzel, +49 821 405 8191
ortrud.wenzel@ncr.com