DULUTH, Ga.--(BUSINESS WIRE)--Apr. 8, 2013--
NCR
Corporation (NYSE:NCR) and its Retalix division have been named a
leader by Gartner, the leading provider of research and analysis on the
global information technology industry, in new research entitled “CRM
Vendor Landscape: Multichannel Customer Analytics is a Critical CRM
Capability.”
Gartner assessed retail software companies on five primary CRM
capabilities: campaign management, loyalty, in-store CRM, customer
analytics and real-time offers. The five primary capabilities had a
variety of sub-capabilities, including “assisted selling application”;
“execute and manage emails via email engine”; “real-time delivery of
offer to at least one customer touchpoint”; and “execute selfserve
in-store kiosk or selfcheck-out offers.” There are a total of 32
capabilities, with Gartner deeming 17 of those capabilities critical.
“We believe that Gartner’s CRM Vendor Landscape Report provides
compelling evidence of the benefits that our software-based solutions
bring to retailers of all sizes around the world,” said Scott
Kingsfield, senior vice president and general manager, NCR Retail.
“Retailers will not find a more innovative technology partner than NCR
to help manage customer relationships, drive loyalty and increase sales.”
Retalix, which NCR
completed its acquisition of in February, placed No. 1 in CRM
software, with 31 of 32 capabilities, and NCR placed No. 2 in CRM
software with 30 of 32 capabilities. Information for the report was
compiled before NCR acquired Retalix.
To appear in the rankings, a company had to have at least five verified
retail CRM software deployments.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a global technology company leading how
the world connects, interacts and transacts with business. NCR’s
assisted- and self-service solutions and comprehensive support services
address the needs of retail, financial, travel, hospitality, gaming,
public sector, telecom carrier and equipment organizations in more than
100 countries. NCR (www.ncr.com)
is headquartered in Duluth, Georgia.
Follow us on Twitter: @NCRCorporation
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NCR is a trademark of NCR Corporation in the United States and other
countries.
Source: NCR Corporation
NCR Corporation
Mark Scott
678-808-7721 (ph)
404-771-8658
(cell)
Mark.Scott@ncr.com