NCR SelfServ Entertainment 2381 to Broaden BLOCKBUSTER Express
Deployments, Offering Enhanced Access to Convenience Store and
Smaller-Footprint Store Locations
DULUTH, Ga.--(BUSINESS WIRE)--Oct. 20, 2009--
NCR
Corporation (NYSE: NCR) today launched its first outdoor DVD-rental
kiosk, the NCR SelfServ Entertainment 2381. Able to hold as many as 950
DVDs, this weather-protected outdoor kiosk is the most secure and
highest-capacity outdoor DVD-rental kiosk in the industry. Through its
new outdoor kiosk, NCR will be able to extend its deployment of BLOCKBUSTER
Express™-branded DVD-rental kiosks to more convenience store and
smaller-footprint, 24-hour retail locations.
Beyond its BLOCKBUSTER Express deployment, the SelfServ Entertainment
2381 can be used by retailers and operators to automate cased rental and
packaged sell-through of media titles in a 24-hour, outdoor setting.
The SelfServ Entertainment 2381 features the latest self-service
technology from NCR, including a 19” touchscreen display that is
specially designed for viewing in sunlight. An optional 26” LCD screen
at the top of the unit can be used as digital signage for inventory
promotion or brand advertising, and all units are fitted with ATM-grade
anti-skimming magnetic stripe reader (MSR) to help prevent fraud.
Beyond these standard features, the SelfServ Entertainment 2381 is built
with the future in mind, as its flexible architecture enables NCR to
easily upgrade units with new technologies when they are ready to be
deployed – such as the digital download of video files and a barcode
scanner for age verification using drivers licenses.
“Each day, consumers around the world conduct more than 60 million
transactions on NCR devices, making us the global leader in self-service
technology. We’ve used our knowledge of consumer self-service technology
to make the SelfServ Entertainment 2381 the most secure and the
highest-capacity outdoor kiosk on the market,” said Alex
Camara, vice president and general manager, NCR Entertainment. “This
new technology will enable us to work with even more partners as we roll
out our BLOCKBUSTER Express-branded DVD-rental kiosks to new locations,
including convenience stores and gas stations. Consumers will benefit
from easier access to their favorite new release and classic DVDs in
accessible, 24-hour locations.”
NCR expects to invest as much as $60 million in 2009 to build out its
DVD-rental kiosk operations. The company expects to deploy more than
2,500 kiosks in 2009 for a total of 10,000 kiosks by mid-year 2010.
Consumers can rent new release and classic DVD titles from BLOCKBUSTER
Express kiosks for $1 per night at conveniently located retail
locations, including grocery stores, convenience stores and other
retailers. Earlier this month, NCR announced it was bringing BLOCKBUSTER
Express to Tedeschi
Food Shops, a 188 convenience store chain located in New England.
NCR will be demoing the new kiosk at the NACS Show in Las Vegas, Nev.,
Oct. 20-22 in booth #1235.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a global technology company leading how
the world connects, interacts and transacts with business. NCR’s
assisted- and self-service solutions and comprehensive support services
address the needs of retail, financial, travel, healthcare, hospitality,
entertainment, gaming and public sector organizations in more than 100
countries. NCR (www.ncr.com)
is headquartered in Duluth, Georgia.
NCR is a trademark of NCR Corporation in the United States and other
countries.
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Source: NCR Corporation
NCR Corporation
Jeff Dudash, 919-435-6976
jeff.dudash@ncr.com
