NCR’s BLOCKBUSTER Express takes a bite out of the Big Apple with
largest deployment of DVD-rental kiosks in Manhattan
DULUTH, Ga.--(BUSINESS WIRE)--Dec. 1, 2009--
NCR
Corporation (NYSE: NCR) will install its BLOCKBUSTER Express-branded
DVD-rental kiosks in more than 200 locations of Duane Reade, New York's
leading drugstore chain. BLOCKBUSTER Express is currently available in a
number of Duane Reade locations and it is anticipated that more than 200
locations will be deployed over the next several months, with most
deployed before the end of the year.
The announcement represents the largest deployment of DVD-rental kiosks
to come to New York City. More than 200 BLOCKBUSTER Express kiosks will
be available to New Yorkers in Manhattan alone. Consumers will be able
to rent DVDs for $1 per night and return the DVDs to any BLOCKBUSTER
Express kiosk location.
NCR’s DVD kiosk rental experience offers consumers the widest selection
of new release and classic DVDs available through conveniently located
kiosks. NCR’s kiosks hold more than 900 DVDs, providing customers a
broad choice of new releases and classic titles.
“We have been transforming our business to bring New Yorkers a better
shopping experience. By partnering with NCR to include BLOCKBUSTER
Express kiosks in select stores, we continue to create a more convenient
and efficient shopping experience for our customers. The BLOCKBUSTER
Express kiosks offer affordable entertainment and provide another way
Duane Reade makes New York living easy,” said Joe Magnacca, Chief
Merchandising Officer, Duane Reade.
“DVD rental kiosks are a great fit in high-traffic urban areas because
they take up a very small retail footprint. Paired with a convenience or
drug store location, it gives consumers a very convenient way to pick up
their favorite entertainment titles while they shop for everyday items,”
said Alex Camara, vice president and general manager, NCR Entertainment.
“New Yorkers think of Duane Reade for convenience. Our DVD kiosks
provide Duane Reade with additional convenience for its customers.”
No membership is required to rent a DVD at a BLOCKBUSTER Express kiosk –
customers simply swipe their credit card and are charged $1 per night
until they return the DVD.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a global technology company leading how
the world connects, interacts and transacts with business. NCR’s
assisted- and self-service solutions and comprehensive support services
address the needs of retail, financial, travel, healthcare, hospitality,
entertainment, gaming and public sector organizations in more than 100
countries. NCR (www.ncr.com)
is headquartered in Duluth, Georgia.
About Duane Reade
Founded in 1960, Duane Reade is the largest drug store chain in New York
City. In keeping with company's brand vision of New York Living Made
Easy, Duane Reade provides New Yorkers with prescriptions, health
products and services, beauty products and services, and convenience
items for daily life in the City... everything for "How I Feel", "How I
Look", and "What I Need Now". As of October 1, 2009, the Company
operated 256 stores.
NCR is a trademark of NCR Corporation in the United States and other
countries.
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Source: NCR Corporation
NCR Corporation
Jeff Dudash, 919-435-6976
jeff.dudash@ncr.com
