Colombian-based chain adds point-of-sale solution that features
digital marketing options and provides standard path for international
expansion
DULUTH, Ga.--(BUSINESS WIRE)--Dec. 16, 2013--
NCR
Corporation, the global leader in consumer transaction technologies,
today announced that Juan Valdez Café stores are replacing their
PC-based point-of-sale (POS) terminals with an NCR solution to enhance
customer service and experiences chain wide.
Initially, NCR is installing POS technology in all of Juan Valdez’s
Colombian stores with an eye toward creating a standard platform as the
company expands with new locations and franchises in Aruba, Chile,
Ecuador, Peru, Mexico, Middle East, Asia and the United States.
The NCR POS solution includes a guest-facing screen so Juan Valdez Café
Stores can create and easily communicate new marketing initiatives, such
as offering special drinks, replacing their previous use of paper-based
advertising. The terminals also feature biometric scanners so employees
can quickly access functions and improve service and security.
”As we continue to grow, it becomes increasingly important to utilize
the most advanced and durable consumer transaction solution we can
find,” says Roberto Held, Chief Financial Officer at PROCAFECOL S.A, the
parent company of Juan Valdez Café. ”NCR strengthens us technologically
while providing us with worldwide support, no matter where we expand.”
As part of the agreement, NCR Global Services is providing maintenance
and support for the corporate owned stores as well as their franchised
operations.
”Previously, Juan Valdez Café was using a PC-based POS that was not
purpose-built for hospitality operations,” says Andy Caraballo, General
Manager - Caribbean & Latin America, NCR. ”Our technology enables their
growth with a higher level of durability and sophistication, including a
better ability to quickly align with their other marketing efforts.
Given our global footprint, we were a natural choice for a company
seeking to aggressively expand operations.”
Juan Valdez Café is synonymous with high-quality premium Colombian
coffees for consumers and ensures a better value proposition for the
farmers that grow their beans. The initial phase of the installation
includes 120 POS terminals in Colombia stores, followed by the
standardization of its franchises and operations out of the country,
both in existing stores and in new openings.
About Juan Valdez Café
Juan Valdez® is the only internationally recognized brand that belongs
to coffee producers. Inspired in the icon that has represented Café de
Colombia for over 50 years, in 2002 the Colombian Coffee Growers
Federation – a non-profit organization that represents more than 500,000
small Colombian coffee producers – created the Juan Valdez® brand for
coffee shops. Years later, after the popularity and acceptance of the
brand in coffee shops and products was consolidated, the distribution of
Juan Valdez® products in other national and international distribution
channels began. Besides being a synonym of high quality for Colombian
premium coffee consumers, Juan Valdez´s coffees transfer a greater value
to coffee producers. Further information on www.juanvaldezcafe.com
and www.cafedecolombia.com.
About NCR Corporation
NCR Corporation (NYSE: NCR) is the global leader in consumer transaction
technologies, turning everyday interactions with businesses into
exceptional experiences. With its software, hardware, and portfolio of
services, NCR enables more than 450 million transactions daily across
the retail, financial, travel, hospitality, telecom and technology
industries. NCR solutions run the everyday transactions that make your
life easier.
NCR is headquartered in Duluth, Georgia with over 26,000 employees and
does business in 180 countries. NCR is a trademark of NCR Corporation in
the United States and other countries.
Web site: www.ncr.com
Twitter:
@NCRCorporation
Facebook: www.facebook.com/ncrcorp
LinkedIn:
www.linkedin.com/company/ncr-corporation
YouTube:
www.youtube.com/user/ncrcorporation
Source: NCR Corporation
NCR Corporation
Tim Henschel, 770-299-5100
tim.henschel@ncr.com
