Passengers can now easily navigate Dubai Airports using their mobile devices
With more than 80 million passengers passing through DXB in 2016 and a footprint of over 2.1 million square metres (22.6 million square feet), ensuring that everyone easily finds their gate, preferred restaurant or duty free shopping is key to the customer experience. Dubai Airports already provided navigation capabilities on kiosks with the NCR Wayfinding solution to passengers, however, to meet the growth of omni-channel and changing customer demands Dubai Airports decided to extend this solution to passengers’ own devices.
Dubai Airports chose to roll out the solution using HTML 5, so that NCR Wayfinding could be accessed regardless of the type of device the passenger was using. This also helped to minimize investments made by Dubai Airports as they didn’t have to develop or maintain multiple apps.
NCR’s platform allows Dubai Airports to maintain navigational information very easily. With one single content management system for all the airport’s venues, Dubai Airport’s marketing team only has to update a single system for changes to be implemented across both kiosk and mobile/web Wayfinding functions.
“Passengers are used to being able to access everything via their
smartphone and tablet and were looking for us to provide access to our
interactive map system via their own devices,” says
“The big advantage for us lies in the flexibility of HTML 5 and
therefore the ability to integrate into all of our platforms across our
total ecosystem, giving our passengers a consistent experience and
ourselves an efficient solution to manage. In a large and complex
environment like
Dubai Airports has also integrated the new map solution into staff tablets so the solution can also be used to assist passengers on their journey through the airport, supporting the company’s commitment to customer engagement.
“Omni-channel is a huge opportunity for airports and other travel venues
to really deliver a highly intuitive consumer engagement program which
is seamlessly integrated across all channels, meaning however a customer
chooses to interact with your venue they receive the same look, feel and
standard of service,” adds
To find out more about NCR’s Travel and Entertainment solutions, visit www.ncr.com.
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Source:
NCR Corporation
Tim Henschel, 770-299-5100
tim.henschel@ncr.com