Rich, multimedia content will drive in-store promotions and other shopper marketing programs
The chain made the decision to expand its use of digital signage in order to enhance the shopping experience for customers, by delivering informative, rich multimedia content. Another goal is to enhance the effectiveness and reach of its marketing programs, including its branded rewards program, as well as in-store promotions and discounts.
“Century 21 is an essential part of the
The latest version of the NCR Netkey digital signage solution will provide Century 21 with a foundation to drive this dynamic messaging to consumers, with simplified scheduling and administration. It also gains a simple and intuitive means for store management or central office staff to create attractive and easy-to-read digital signage layouts, through a wide variety of pre-configured templates and widgets, such as weather, clock and financial/stock updates. Users also gain greater flexibility and more content management options through expanded playlist management, simplifying the delivery of more relevant store-specific content to consumers.
“Digital signage is a high impact means for retailers like Century 21 to
better connect with shoppers,” said
NCR Netkey is proven to be effective and scalable from small installations of just a few dozen screens, up to the largest installations with thousands of screens. More than one million people see a sign powered by NCR Netkey each day across retail, financial, healthcare and other industries.
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NCR Corporation
Mark Scott, 678-808-7721
mark.scott@ncr.com