Innovative Solution Offers Vast Selection of Licensed Products, Such as Sporting Teams' Merchandise, to Customers within a Small Store Footprint
DAYTON, Ohio--(BUSINESS WIRE)--Jan. 13, 2009--R3 Omni, and NCR
Corporation (NYSE: NCR) today announced an innovative self-service
kiosk solution designed to enable retailers and other businesses to
offer their customers a fast, convenient way to select an extended range
of merchandise from organizations such as the NFL, MLB, NASCAR, U.S.
Olympics and Colleges.
The R3 Omni application, which runs on NCR SelfServ(TM) 60 hardware, allows
consumers to browse a vast selection of products, select and purchase
the product directly at the kiosk in-store, and specify how they would
like the product to be delivered to them.
R3 Omni selected the NCR SelfServ 60 kiosk for its innovative
retail-hardened design and reliability; speed made possible through
advanced processing technology; and flexible mounting options. R3 Omni
has signed an agreement with NCR to deploy 3,000 NCR SelfServ 60 kiosks
over the next three years with the target audience being national
retailers, sports stores, convenience stores and general merchandise
outlets.
"This solution helps transform the manner in which retailers offer
licensed products to their customers," said Grant Stoddart, chief
executive officer of R3 Omni. "Due to limited floor space and stocking
constraints, some retailers are unable to provide their customers with a
significant selection of licensed merchandise in the store. Now, with
the touch of a finger, a customer can order merchandise from a huge
selection. It's a win-win for the customer and the business."
According to a December 2008 survey of U.S. consumers, commissioned by NCR,
72 percent of U.S. consumers are more likely to shop with retailers that
provide the flexibility to interact easily via kiosk and other
self-service channels versus retailers that do not. This solution
provides a channel to realize that finding,
The solution helps retailers eliminate the risk of overstocking or
understocking inventory while increasing customer loyalty and driving
traffic to their store. The kiosk is also equipped with dual-screens
that provide additional revenue generating opportunities for businesses.
The NCR SelfServ 60 will be featured in NCR's booth (No. 727) at the
National Retail Federation Convention & Expo, Jan. 12-13, in New York.
"The R3 Omni solution serves as a great example of how NCR collaborates
with its customers to transform business challenges into opportunities
for increasing revenue, improving efficiencies, and enhancing consumer
satisfaction and loyalty," said Richard Arnold, NCR vice president,
Retail Industry Marketing.
About R3 Omni
R3 Omni LLC, based in Norwalk, Conn., designs, manufactures and operates
proprietary electronic kiosk platform applications and provides related
e-merchandising services, content, data management and marketing for
national retailers, auto dealerships and other organizations. The
company also designs Internet merchandising sites, affinity and rewards
programs, and e-marketing data management tools. R3 Omni believes there
is growing demand for merchandising consolidation of licensed vendors -
particularly in the sports and automobile distributor markets - toward a
single platform resulting in a vast merchandising opportunity. For more
information, visit www.r3omni.com.
About NCR Corporation
NCR
Corporation (NYSE: NCR) is a global technology company and leader in
automated teller machines, self-checkouts and other self- and
assisted-service solutions, serving customers in more than 100
countries. NCR's software, hardware, consulting and support services
help organizations in retail, financial, travel, healthcare and other
industries interact with consumers across multiple channels.
NCR is a trademark of NCR Corporation in the United States and other
countries.
CONTACT: NCR CorporationEmily Riojas, 770-623-7874
emily.riojas@ncr.com
or
Alan Ulman, 770-623-7998
alan.ulman@ncr.com
Source: NCR Corporation
