NCR Digital Banking Transforms Customer Experience for SAFE Credit Union
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The Promotion Suite Premium tool utilizes real-time geofencing information – based on a person’s location and individual needs – creating a tailored online and digital experience with a human touch for SAFE members.
By personalizing the banking experience with NCR’s innovative tools, SAFE is able to continue building brand loyalty while deepening customer relationships and improving members’ financial well-being.
- SAFE promoted a cash back rewards program with push notifications, yielding a 30% conversion rate, increased engagement, and higher card spend.
- Members were excited recently to receive a location-based in-app message from SAFE, highlighting a giveaway when they arrived at a local sporting event.
- SAFE saw an 88% drop in abandoned calls within minutes of sending an alert message to impacted customers of a debit card issue which kept them updated until the issue was resolved.
Additional information on SAFE and NCR’s collaboration can be found in a recent case study.
“Our early work with NCR’s Promotion Suite Premium features allowed our
digital banking experience to meet and exceed what big banks offer
“With a superior digital customer experience and a focus on meeting the
needs of consumers, we are enabling
NCR’s new Promotion Suite Premium capability combines push notifications, geofencing, beacons, campaign management, app messaging and secure chat in an integrated digital experience. NCR’s customers are now empowered with a powerful communication mechanism for customer service and personalized marketing.