|National Australia Bank Wins International Financial Services Company of the Year Award; Teradata Solution Underpins NAB's CRM Success|
SYDNEY, Australia--(BUSINESS WIRE)--March 9, 2006--National Australia Bank (NAB) has been named the Direct Marketing Association Financial Services Council's "Financial Services Company of the Year." The honor came at the council's annual awards ceremony, held recently in Palm Harbor, Fla. It is the first time a company outside the United States has won the award.
NAB outdid the international competition to win the award for its National Leads customer relationship management (CRM) system, which it developed in conjunction with Teradata, a division of NCR Corporation (NYSE:NCR).
National Leads is used to filter and track the bank's 2.7 million daily transactions to identify opportunities to service its customers better. The system is particularly useful in ensuring that proactive product offers are relevant to customers' specific situation and needs at that time.
In the past two years, more than three million opportunities have been identified by the system leading to almost 500,000 positive customer conversations across most customer segments.
"Although National Leads has been around for several years, it is now more critical to our strategy than ever. As our competitors are building their own CRM systems, we are using our vast experience in analytical CRM to step up our efforts to become a more customer-centric organization," said Gerd Schenkel, general manager, customer strategy and cross-marketing, NAB.
"Despite our success, we see further opportunity for developing the system to support our repositioning in the market via additional sales force initiatives," he said.
The NAB has recently announced a stronger emphasis on local markets with the branch and area managers becoming critical decision-makers.
The Teradata Warehouse runs a historical transaction profile for each customer and applies more than 600 different criteria to identify sales and service opportunities.
Julian Beavis, Teradata's vice president for Australia and New Zealand, said, "The NAB system is a flagship international example of how forward-thinking businesses can employ analytics and clever CRM to deliver a competitive edge. This award acknowledges how CRM has come of age."
The DMA Financial Services Council's Company of the Year Award recognizes an outstanding company in the industry. The award is open to any insurance or financial services company, regardless of distribution channel employed, that uses the direct marketing concept as a strategic tool, focusing on business-to-business or consumer markets.
About Teradata Division
Teradata (www.teradata.com), a division of NCR Corporation (NYSE:NCR), is the global technology leader in enterprise data warehousing, analytic applications and data warehousing services. Organizations around the world rely on the power of Teradata's award-winning solutions to get a single, integrated view of their business to enhance decision-making, customer relationships and profitability.
About NCR Corporation
NCR Corporation (NYSE:NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR's Teradata(R) data warehouses, ATMs, retail systems, self-service solutions and IT services provide Relationship Technology(TM) that maximizes the value of customer interactions and helps organizations create a stronger competitive position. Based in Dayton, Ohio, NCR (www.ncr.com) employs approximately 28,200 people worldwide.
About National Australia Bank
National Australia Bank Limited (NAB) is Australia's largest financial service institution, providing a comprehensive range of financial products and services to consumers, businesses, community organizations and governments.
The company is organized around three regional businesses, in Australia (incorporating Asia), the United Kingdom and New Zealand. It also has a global line of business in Institutional Markets & Services, which provides institutions and corporate customers with debt, risk management and investment products.
A streamlined Corporate Centre supports the regional businesses through a range of functions and is responsible for shareholder and Group-related prudential activities and statutory obligations, such as external reporting.
About The Direct Marketing Association
The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the U.S. and 46 other nations, including 55 companies listed on the Fortune 100.
NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries.
CONTACT: NCR Corporation Teradata Division Dan Conway, 858-485-3029 firstname.lastname@example.org or National Australia Bank Jonathan Rose, +61 3 8634 8250 email@example.com SOURCE: NCR Corporation