|U.S. Credit Unions Select NCR’s Digital Insight™ Solutions to Improve Digital Banking|
Banks and credit unions turn to Digital Insight solutions for innovative digital banking that helps them engage more meaningfully with their customers and members while expanding their use of online and mobile banking.
“The banking industry is facing unprecedented changes in consumer
behavior and expectations, leading to increased competition to stand out
and create the very best experiences,”
NCR’s Design Thinking approach leverages research and empathy-based techniques to deeply understand customer needs, then employs ideation and rapid experimentation to determine how financial institutions can best solve for these needs with a digital solution. Parsons, Educators and AERO look forward to delivering experiences informed by this approach to better serve their members.
For Parsons FCU, a virtual credit union that serves a sponsor company with more than 100 offices worldwide, technology solutions must be second to none. Delivering a superior user experience is extremely important to help fulfill Parsons’ goal of exceeding its members’ expectations of the new norm.
“Financial institutions are all racing to be at the forefront of digital
innovation – no matter what their size – and through technology, they
have been able to challenge the traditional belief that the biggest
player always wins,” said
Branch transformation requires a combination of hardware, software and services to achieve the right strategic mix of personnel-assisted and self-service channels to evolve the branch environment and deliver an exceptional customer experience. Educators CU is adding Digital Insight solutions to complement its members’ experience.
“In looking for a new online banking platform we wanted a product that
could not only offer our members more functionality, but also provide
them with those features that today's consumers expect – ultimately, NCR
stood out,” said
AERO recognized the need to provide its member base with a new, improved
experience that would expand its footprint within digital banking: "We
took an in-depth look at several different competing platforms to
improve our member experience,” said
Web site: www.ncr.com