DUSSELDORF, Germany, Jun 08, 2005 (BUSINESS WIRE) -- Teradata, a division of NCR Corporation (NYSE:NCR), announced that German retailer dodenhof has upgraded to Teradata Customer Relationship Management (CRM) Version 5.1, a newer release that extends and enhances user abilities in areas ranging from customer analytics to more personalized marketing. Because its data volume and customer base are growing, dodenhof has also expanded its Teradata(R) Warehouse, which provides linear scalability to accommodate business growth. The addition of two more massively parallel processing NCR 5380 servers is complemented by Teradata consulting, implementation, and other services.
Openly asserting its focus on better serving customers, upscale retailer dodenhof operates two of the largest shopping centers in Germany with special expertise in loyalty marketing, supported by analytical CRM tools on a data warehousing platform. The retailer interacts with customers across a number of channels including Web and e-mail in addition to its stores.
According to Oliver Dolleck, head of direct marketing at dodenhof, "Good customer relations are the key to securing profitable and stable growth for our company. With the data warehouse and CRM, Teradata offers powerful solutions that support strategic customer relations and help us to convert complex volumes of data into critical information."
Teradata warehouse solutions allow fast and reliable real-time access to business-critical information and data analysis. This forms the basis for broad-based CRM programs designed to further increase customer loyalty and retention while significantly reducing marketing and advertising costs. By enhancing its successful loyalty card system based on the Teradata CRM solutions suite, the company can now launch direct-marketing campaigns based on broader access to detail data from across the enterprise, enabling more efficient and effective personalized customer contact with improved business results.
The NCR 5380 servers selected by dodenhof are high-speed, high-performance, massively parallel processing systems designed specifically for large-scale data warehousing, able to expand from 400 gigabytes to over 200 terabytes. NCR 5380 servers expand incrementally as business demand increases.
About Dodenhof
With headquarters in Posthausen, Germany, dodenhof is a retail company backed by over 94 years of experience. With a total sales area covering 100,000 square meters and 150 segments, dodenhof operates the largest shopping malls in Europe. The company is 100 percent family owned and has over 3,000 employees. Find more information at www.dodenhof.de.
About Teradata Division
Teradata (www.teradata.com), a division of NCR Corporation (NYSE: NCR), is the global technology leader in enterprise data warehousing, analytic applications and data warehousing services. Organizations around the world rely on the power of Teradata's award-winning solutions to get a single, integrated view of their business to enhance decision-making, customer relationships and profitability.
About NCR Corporation
NCR Corporation (NYSE:NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR's ATMs, retail systems, Teradata(R) data warehouses and IT services provide Relationship Technology(TM) solutions that maximize the value of customer interactions and help organizations create a stronger competitive position. Based in Dayton, Ohio, NCR (www.ncr.com) employs approximately 28,000 people worldwide.
NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries.
SOURCE: NCR Corporation
Teradata Division NCR Corporation Alexandra Wenglorz, +49-211-506-1162 alexandra.wenglorz@teradata-ncr.com
