SYDNEY, Australia--(BUSINESS WIRE)--April 21, 2004--Teradata, a division of NCR Corporation (NYSE:NCR), today announced that Vodafone Australia has implemented a complete technology refresh and expansion of its Teradata Warehouse environment, to enable an improved customer experience. The investment, which includes hardware, software and professional services, has more than doubled the Vodafone data warehouse, delivering twice the power and twice the capability while reducing total cost of ownership.
The 20 terabyte technology refresh and expansion was driven by three key business drivers, law enforcement requirements for the storage and retrieval of call detail records (CDRs), the need for near real-time reporting and the reuse of CDRs across the enterprise.
CDRs must be accessible to the police and other law enforcement agencies to help track criminal activity. The reuse of CDRs across the enterprise removes data duplication and provides Vodafone with greater insights into customer behavior to make near real-time business decisions, while optimizing the network, supporting billing migration and customer self-service initiatives.
In addition to a complete refresh of the Teradata system, the investment also includes the Teradata Communications Logical Data Model and an upgrade to Vodafone's backup and recovery capability to support the new environment and business applications.
"The best solution for Vodafone's business needs was to totally replace the current Teradata system with the latest technology and higher-performing systems. The new system enables effective on-time business reporting with substantial customer relationship management benefits and low maintenance costs," said Julian Beavis, Teradata vice president for India, Southeast Asia, Australia and New Zealand. "The strength of our partnership with Vodafone and our knowledge of their requirements were both key in persuading them that a total refresh would create considerable value."
"The new Teradata data warehouse enables us to store more CDRs and handle more complex data types, while at the same time evolving a tape-based application to a nine to five data centre environment," said Neil Fraser, Vodafone's newly appointed business services manager, Technology Solutions. "The result is a more powerful business tool that provides Vodafone with greater insight to customer behaviour and the ability to facilitate real-time decisions.
"We are now strategically reusing data in the business to better optimize revenue generation and at the same time more effectively extending customer loyalty. In addition, we have a system that can better service the police and enforcement agencies," said Fraser. "Teradata and Vodafone are together ready to explore smart and clever ways of delivering customer insights to the business through multiple channels to maximize the customer experience."
Last year, Vodafone outsourced its non-core technology operations to five expert partners which included HP and IBM. However, the Teradata systems are one of two technology assets that remained with Vodafone Australia. This decision was based on Vodafone's recognition that the business information within its data warehouse was core to the business and represented significant strategic and tactical business advantage. Indeed Vodafone is partnering directly with Teradata to extract maximum value from the data warehouse using Teradata's professional services.
In 1998, Vodafone Australia became the first Vodafone "property" to become a Teradata customer. Today, more than half of Vodafone's worldwide customers are available on Teradata solutions, making Teradata Vodafone's clear global standard for data warehousing.
About Vodafone
Vodafone Group Plc is a leading mobile communications company - 25 percent of the world's mobile phone users are connected to Vodafone. Vodafone has equity interests in 26 countries and partner networks in a further 13 countries - leaving an unmatched network footprint. The company provides quality services to 2.67 million Australian customers and has more than 130 million proportionate customers worldwide.
About Teradata Division
Teradata, a division of NCR Corporation (NYSE:NCR), is the global technology leader in enterprise data warehousing, analytic applications and data warehousing services. Organizations around the world rely on the power of Teradata's award-winning solutions (www.teradata.com) to get a single, integrated view of their business to enhance decision-making, customer relationships and profitability.
About NCR Corporation
NCR Corporation (NYSE:NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR's ATMs, retail systems, Teradata(R) data warehouses and IT services provide Relationship Technology(TM) solutions that maximize the value of customer interactions and help organizations create a stronger competitive position. NCR (www.ncr.com) is based in Dayton, Ohio.
NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries.
(C) Vodafone Pty Limited 2004: VODAFONE and the Vodafone logos are trademarks of the Vodafone Group.
Other product and company names mentioned herein may be the trade marks of their respective owners.
CONTACT: Teradata Division
NCR Australia Pty Ltd
Hanan Tadros, +612 9964 8262
hanan.tadros@ncr.com
OR
Vodafone Pty Limited
Juliet Simpson, +61 414 202223
juliet.simpson@vodafone.com.au
SOURCE: NCR Corporation