Real-time customer insights and loyalty functionality help
management personalize the customer experience
DULUTH, Ga.--(BUSINESS WIRE)--Jul. 11, 2016--
For more than 18 years, Turning Point owners Kirk and Pam Ruoff have
served New Jersey residents made-to-order brunch using fresh, local
ingredients. Yet the Ruoffs realized to continue their success, Turning
Point needed to replace its outdated point of sale solution.
“We knew newer technologies offered the performance reports we needed to
streamline our operations,” said Kirk Ruoff, Turning Point co-founder.
“Shortly after beginning our search, we discovered NCR Aloha. Its
comprehensive management tools provide everything from real-time labor
reports to employee theft prevention. With it, we can manage our 11
storefronts with less stress and greater simplicity.”
The Ruoffs quickly learned to appreciate the NCR Aloha platform for more
than its increases in operational efficiency. Specifically, their
management team uses the NCR
Customer Voice add-on to analyze and address customer praise and
complaints.
The tool provides a way for guests to easily voice their opinion.
Customer Voice is easy to use for both Turning Point and its customers
and solicits feedback based on one question – “On a scale of 0 to 10 –
how likely are you to recommend our restaurant to a friend?” Based on
what rating a customer picks, it also enables them to either provide
more feedback to the restaurant or share strong ratings through their
social channels. In turn, the management team can respond directly to
the feedback. For example, if a customer leaves a negative review, the
Turning Point team can directly contact the guest to acknowledge the
issue and offer a comp card for a return visit.
Turning Point also uses NCR’s
loyalty functionality to keep its many repeat customers happy. Now,
the restaurant can offer loyalty members exclusive perks, such as a free
birthday meal or pre-sale opportunities on holiday gift cards.
“NCR has helped our reporting immensely, but we’ve most enjoyed the
ability to connect with our customers and tailor their Turning Point
experience with our loyalty program,” said Ruoff. “We plan to open more
Turning Point locations in Pennsylvania. And with NCR Aloha, we’re
confident we can maintain the personalized experience our customers so
enjoy.”
About NCR Corporation
NCR Corporation (NYSE: NCR) is the global leader in consumer transaction
technologies, turning everyday interactions with businesses into
exceptional experiences. With its software, hardware, and portfolio of
services, NCR enables more than 550 million transactions daily across
retail, financial, travel, hospitality, telecom and technology, and
small business. NCR solutions run the everyday transactions that make
your life easier.
NCR is headquartered in Duluth, Georgia with over 30,000 employees and
does business in 180 countries. NCR is a trademark of NCR Corporation in
the United States and other countries. The company encourages investors
to visit its web site which is updated regularly with financial and
other important information about NCR.
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Source: NCR Corporation
NCR Corporation
Tim Henschel, 770-299-5100
tim.henschel@ncr.com