The Caisses d'Epargne in Alsace and Lorraine have selected Teradata's solution for the marketing component of their customer relationship management project
The regional member banks of French banking conglomerate La Caisse Nationale des Caisses d'Epargne in Alsace and Lorraine Nord have selected Teradata, a division of NCR Corporation (NYSE: NCR), to provide their customer relationship management (CRM) solution. The CRM solution is designed to improve knowledge of customers for a higher degree of personalization, improve selection and targeting criteria of campaigns, and increase the efficiency of marketing operations through a multichannel approach.These new technologies will help the sales network deal with the volume of information that needs to be managed to optimize distribution costs. Previously, agencies used listings to call back clients when a commercial campaign was being launched. The bank is now able to move toward a system of global, organized and multichannel marketing using the Teradata CRM application.
The Teradata CRM solution is a powerful motor that dispatches events to distribution channels (agency, mailing, telemarketing, automated, internet) according to priority criteria.
"The management of customer relations has placed the client at the heart of our company's organization and enabled us to use and optimize the whole network of distribution channels accessible to our clients," said Francis Bucher, member of the board of directors of the Caisse d'Epargne d'Alsace, in charge of sector organization and IT systems.
"From an operational point of view this client approach has allowed us to strengthen counseling in our branches," said Dominique Pinoche, manager of the Private Individuals market of the Caisse d'Epargne d'Alsace. "We can avoid piling up distribution costs by simply making good use of each channel and by prioritizing the quality of our relationships."
About La Caisse Nationale des Caisses d'Epargne
The Caisse d'Epargne Group is a cooperative bank since January 1, 2000. It is composed of a network hub, La Caisse Nationale des Caisses d'Epargne, the Federation Nationale des Caisses d'Epargne, the 34 regional Caisses d'Epargne, the Credit Foncier de France and its subsidiary companies and of specialized national and regional subsidiary companies, 4,700 agencies and 26 million clients.
About Teradata Division
Teradata, a division of NCR Corporation, offers powerful analytical solutions that help businesses drive growth. Teradata solutions include the Teradata database, and analytical applications for customer relationship management, operations and financial management, business performance management and e-business. To learn more about Teradata Division and its solutions, go to http://www.Teradata.com .
About NCR Corporation
NCR Corporation (NYSE: NCR) is a leader in providing Relationship Technology(TM) solutions to customers worldwide. NCR's Relationship Technology solutions include the Teradata(R) database and analytical applications such as customer relationship management (CRM) and demand chain management, store automation systems and automated teller machines (ATMs). The company's business solutions are built on the foundation of its long- established industry knowledge and consulting expertise, value-adding software, global customer support services, a complete line of consumable and media products, and leading edge hardware technology. NCR employs 33,300 in more than 100 countries, and is a component stock of the Standard & Poor's 500 Index. More information about NCR and its solutions may be found at www.ncr.com .
NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries.
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SOURCE NCR Corporation
CONTACT: Dian Terry, Teradata Division of NCR Corporation,
+1-937-445-2225, or dian.terry@ncr.com; or Charles-Yves Baudet, Teradata
Division of NCR Corporation - France, 33-1-69-53-27-65, or
charles-yves.baudet@ncr.com
URL: http://www.ncr.com
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