DULUTH, Ga.--(BUSINESS WIRE)--Mar. 17, 2015--
Waffle House has completed its rollout of NCR
Silver™ to 1,400 corporate locations across the country. The iconic
Southern restaurant brand is now preparing to roll out NCR Silver to
hundreds of participating franchise restaurants.
Waffle House – which previously used a traditional cash register and a
separate credit card reader – chose NCR Silver’s franchise-focused,
touch-screen system for its efficiency, ease of use and all-in-one
functionality. The new franchise platform provides customers such as
Waffle House with a rugged hardware package built on a customized
franchise-focused closed-system Android solution.
The NCR Silver rollout helps Waffle House’s efforts to thoughtfully
modernize its restaurants and to improve the customer experience by
speeding up transaction times. Not only were site installations quick –
the NCR Silver platform was operational in less than an hour, on average
– but customer transaction processing times were reduced from 14 seconds
per order to 3 seconds, a 79 percent improvement.
When searching for a modern system, the 60-year-old restaurant franchise
looked for a scalable solution that could be optimized for its business
– while keeping its customer-centric culture intact. The move to NCR
Silver was a major one for the company, which only began accepting
credit cards in 2006.
“We’ve built a solid brand and loyal customers by delivering attentive
service, great food and a welcoming experience,” said Mike Howard, vice
president – Technology, Waffle House. “Therefore, we only select
technology that significantly improves our business processes while
delivering a real benefit to our customers and associates.”
Waffle House’s open kitchen environment and the manner in which its
servers call out orders to the cooks are two examples of the
restaurant’s established culture that the restaurant doesn’t plan to
change.
In addition to improving the customer experience, Waffle House also
selected NCR Silver to improve its associates’ experience via an
easy-to-use interface. While the Waffle House team developed both
written and visual training materials on NCR Silver before deployment,
they found that many of their employees learned how to use the solution
with minimal or no instruction thanks to the platform’s intuitive tablet
interface.
Once the initial phase of NCR Silver implementation and training is
complete, Waffle House managers utilize new reporting features, such as
shift sales, to maximize effectiveness.
“Our associates have embraced NCR Silver because of its ability to speed
up a variety of key tasks from ringing up orders to completing
end-of-shift requirements,” said Howard. “While some vendors make
technology deployment a tedious process, NCR Silver has worked with us
from day one to ensure we gain the most from our investment.”
Expansion into the franchise space is part of NCR Small Business’
strategy to deliver a more robust offering to all its customers in 2015.
“In the coming year, NCR Small Business is committed to working with
great franchises like Waffle House to make NCR Silver as valuable as
possible to their businesses,” said Reggie Kimble, NCR Small Business
director of business development. “Our solution will further enable
associates to focus their attention on customers, not technology. As an
all-in-one solution, we hope NCR Silver will become the go-to for
franchises across the country looking to enhance business operations and
their in-location customer experience.”
To learn more about NCR Silver’s features, visit www.ncrsilver.com,
or call 1-877-630-9711. NCR Silver provides live, 24/7 support. The NCR
Silver POS system runs in the cloud, uses consumer-friendly technology,
and works on Apple® devices as well as customized
franchise-focused closed-system Android tablets.
About NCR Corporation
NCR Corporation (NYSE: NCR) is the global leader in consumer transaction
technologies, turning everyday interactions with businesses into
exceptional experiences. With its software, hardware, and portfolio of
services, NCR enables nearly 550 million transactions daily across
retail, financial, travel, hospitality, telecom and technology, and
small business. NCR solutions run the everyday transactions that make
your life easier.
NCR is headquartered in Duluth, Georgia with approximately 29,000
employees and does business in 180 countries. NCR is a trademark of NCR
Corporation in the United States and other countries. The company
encourages investors to visit its web site which is updated regularly
with financial and other important information about NCR.
Website: www.ncr.com;
www.ncrsilver.com
Twitter: @NCRCorporation;
@NCRSilver
Facebook: www.facebook.com/ncrcorp;
www.facebook.com/NCRSilver
LinkedIn: www.linkedin.com/company/ncr-corporation
YouTube: www.youtube.com/user/ncrcorporation;
http://www.youtube.com/ncrsilverpos
Google+: https://plus.google.com/106305824523109753075
Apple, iPhone, iPad and iPod touch are trademarks of Apple Inc.,
registered in the U.S. and other countries.
Source: NCR Corporation
Arketi Group
Jackie Parker, 404-929-0091 ext. 220
jparker@arketi.com
or
NCR
Corporation
Tim Henschel, 770-299-5100
tim.henschel@ncr.com