Cost-efficient, paperless, digital branch includes NCR video banking
software to reach new and underserved markets and improve member services
DULUTH, Ga.--(BUSINESS WIRE)--Oct. 15, 2013--
Gesa
Credit Union, a $1.2 billion credit union serving Washington state,
won a 2013 Excellence in Technology award from the Credit
Union National Association (CUNA) for its digital branch initiative,
powered in part by video banking software from NCR
Corporation (NYSE: NCR).
Gesa is the first financial institution in the Pacific Northwest to use
personal teller machines (PTMs), which are based on the technology
behind NCR APTRA Interactive Teller. APTRA
Interactive Teller software connects consumers to a live, remote
teller via a two-way video/audio conversation over an ATM. The remote
tellers have full control of ATM functions, creating an interactive
experience in which members can complete more than 95 percent of typical
branch transactions, with transaction times typically 33 percent faster
than an average teller interaction. [Watch how APTRA Interactive Teller
works here.]
Gesa’s digital branches include the PTMs, 42” touchscreens for
scheduling appointments and researching financial products, audio/video
virtual offices for meetings with remote credit union specialists, IP
security cameras, video, music and digital signage. Gesa has six PTMs in
two branches and plans to expand in 2014. [View Gesa’s award submission here.]
“We continue to receive such positive feedback on our PTM solution and
digital branches from our members and industry peers,” said Don Miller,
president and CEO of Gesa. “The PTM software is a critical element to
our digital branch strategy, and allows us to efficiently and
effectively deliver exceptional service to our members.”
“The digital branch concept will enable us to quickly deploy efficient,
low cost and smaller footprint branches in new geographic areas,” said
Raj Bandaru, CIO of Gesa.
CUNA presented Gesa with its 2013 Excellence in Technology award at its
Technology Council Conference on September 22 in Hollywood, Calif.
“Financial institutions and industry groups continue to validate the
strategy and implementation of interactive video as part of a retail
banking network. More importantly, consumers are responding
enthusiastically to the convenience of our innovative software,” said
Brian Bailey, vice president and general manager, NCR Branch
Transformation. “I am thrilled that Gesa Credit Union has been
recognized for their forward-thinking approach to delivering service to
their members, and I look forward to continue working with them on new
innovative projects in the future.”
About Gesa Credit Union
Gesa Credit Union has served Washington State’s Tri-Cities community
since 1953, and is one of the state’s largest credit unions with $1.3
billion in assets and 114,000 members. Gesa is a full service financial
institution that offers a complete array of consumer, mortgage, and
business products and services. Headquartered in Richland, Washington,
Gesa operates 10 branch offices in the Kennewick, Richland, Pasco, Walla
Walla, and Wenatchee communities. Gesa also supports seven
student-operated high school branches – the most in the state. Gesa’s
commitment to local communities includes support for Junior Achievement,
Habitat for Humanity, annual youth scholarships, and free financial
seminars open to members and the general public. For more information
visit www.gesa.com.
About NCR Corporation
NCR Corporation (NYSE: NCR) is the global leader in consumer transaction
technologies, turning everyday interactions with businesses into
exceptional experiences. With its software, hardware, and portfolio of
services, NCR enables more than 450 million transactions daily across
the retail, financial, travel, hospitality, telecom and technology
industries. NCR solutions run the everyday transactions that make your
life easier.
NCR is headquartered in Duluth, Georgia with over 26,000 employees and
does business in 180 countries. NCR is a trademark of NCR Corporation in
the United States and other countries.
Web site: www.ncr.com
Twitter: @NCRCorporation
Facebook: www.facebook.com/ncrcorp
LinkedIn: www.linkedin.com/company/ncr-corporation
YouTube: www.youtube.com/user/ncrcorporation
Source: NCR Corporation
NCR Corporation
Jeff Dudash, 919-435-6976
jeff.dudash@ncr.com