Shoppers benefit from reduced queues and faster service at the
checkout, retailer gains increased capacity and cost efficiency
MOSCOW--(BUSINESS WIRE)--Sep. 9, 2013--
After a successful introduction of NCR
SelfServ™ Checkout in the Vladimir and Korolev markets last year,
Globus is making self-checkout available in more cities in Russia,
enhancing shopper experiences and streamlining business operations. The
hypermarket chain plans installations in its new markets in Krasnogorsk
and Tver as well as in the chain's existing store in Klimovsk.
Globus customers have quickly embraced self-checkout. For instance, in
Globus’ Vladimir store, about 15,000 customers a week are using
self-checkout technology. Shoppers are migrating to self-checkout
because it helps save time by scanning, bagging and paying for goods
themselves. The user-friendly interface guides shoppers through each
step of the self-checkout process by visual and verbal prompts.
For Globus, self-checkout reduces queues in the checkout area, allowing
the store to serve additional customers more quickly. Since one
attendant looks after three to six self-checkout stations, it also
allows Globus to redeploy employees for more value-added tasks such as
helping customers find merchandise in the aisles, offering product
advice and making sure shelves are stocked properly. The addition of the
compact self-checkouts more than doubles the number of tills within the
same footprint as traditional checkouts without any need to reduce the
space allocated to merchandise.
As an added advantage, manual cash counting is no longer necessary since
the checkout units count money automatically, accelerating the entire
cash handling process.
"Self-checkout makes shopping easier and more convenient for our
customers, which they really like. It has resulted in increasing our
customer base and decreasing queues," said Nikolay Baranov, store
manager of Globus in Vladimir. "By enabling a time-saving self service
solution, we are not only increasing our efficiency but also adding
value to the customer in the process."
According to a new study published by strategic research and consulting
firm RBR,
NCR is the leader in retail self-checkout shipments with a total of 70
percent share, which is an increase of six percent in 2012.
"Self-checkout technology helps retailers boost customer service levels,
and also operate more cost- and time-effectively. Staff at the
self-checkout no longer have to do the typical tasks of a manned till,
such as taking goods, scanning them and typing in the prices, but can
concentrate on more value-added, customer focused activities," said Arif
Kasumov, NCR SelfServ Retail Solution Specialist for Russia.
About Globus
Globus is an international chain of hypermarkets, which is represented
by the retail outlets in Germany, the Czech Republic and Russia.
Hypermarkets Globus are the products of an exclusive freshness and
quality, low prices, European service and highly-skilled staff. One of
the key advantages of Globus hypermarkets are own fresh food departments
and in-house production, namely, the butcher’s, the bakery and the
restaurant. Accurate following to the European traditions of service and
compliance with the principles of work with our clients have been
attracting customers to our hypermarkets for a number of decades.
About NCR Corporation
NCR Corporation (NYSE: NCR) is the global leader in consumer transaction
technologies, turning everyday interactions with businesses into
exceptional experiences. With its software, hardware, and portfolio of
services, NCR enables more than 300 million transactions daily across
the retail, financial, travel, hospitality, telecom and technology
industries. NCR solutions run the everyday transactions that make your
life easier.
NCR is headquartered in Duluth, Georgia with over 26,000 employees and
does business in 180 countries. NCR is a trademark of NCR Corporation in
the United States and other countries.
Web site: www.ncr.com
Twitter: @NCRCorporation
Facebook: www.facebook.com/ncrcorp
LinkedIn: www.linkedin.com/company/ncr-corporation
YouTube: www.youtube.com/user/ncrcorporation
Source: NCR Corporation
NCR Public Relations
Tony Carter, 678-808-6984
404-316-0201
(Cell)
Tony.Carter@ncr.com
or
NCR
Public Relations
Constanze Ehrt, +49 (0) 821 405-8090
+49 (0)
172 420 8184 (Cell)
Constanze.Ehrt@ncr.com