New Ad Injection and Mobile Wallet Functions Make Mobile Boarding Passes More Valuable to Airlines, Passengers
“In addition to making traveling easier – allowing passengers to check
in on their own schedules, bypass check-in counter lines at the airport
and go right to the security check-point – there’s definitely a ‘cool’
factor to using mobile boarding passes that’s exciting for travelers,”
said
The launch of NCR Dynamic Wallet and NCR Ad Injection functionality makes mobile boarding passes even more useful.
With NCR Dynamic Wallet, information on passengers’ mobile boarding passes, such as boarding gate and flight departure times, is updated in real time and eliminates the need for travelers to check central flight information areas or check flight status with airline agents.
NCR Ad Injection allows airlines to deliver messages to passengers via their electronic boarding passes. These might include discount or upgrade offers, advertisements for the airline or coupons for airport shops and restaurants. A recent survey for NCR showed that 56 percent of travelers purchase things at the airport and that almost 40 percent would be likely to buy more if they received coupons or offers on their mobile boarding passes. For more information about the survey, please click here.
NCR will be highlighting its mobile boarding pass technology at the
upcoming Passenger
Terminal Expo 2013, from
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Source:
NCR Corporation
Mark Scott, 678-808-7721
Cell: 404-431-8733
Mark.Scott@ncr.com