Smartphone App Gives Theatre Operators the Power to Connect with
Customers Outside the Walls of the Theatre
DULUTH, Ga.--(BUSINESS WIRE)--Nov. 6, 2012--
NCR
Corporation (NYSE: NCR) today announced the launch of NCR
Movie Time, a new Smartphone application that enables consumers to
browse schedules, buy tickets and concessions, check loyalty profiles
and more. NCR Movie Time can be designed specifically for individual
cinema brands, enabling theatre operators to maximize valuable marketing
opportunities with consumers and to build loyalty.
“Cinemas today are under increasing pressure to differentiate themselves
from the competition,” said Dennis Redmer, VP of Operations, MJR
Theatres. “At MJR we believe technology can't replace personal service,
but it certainly can enhance it. NCR Movie Time allows our customers to
connect directly with us through a customized app specifically branded
for our theatres, providing a new level of interaction.”
Tightly integrated into NCR’s cinema solutions, NCR Movie Time stores
loyalty and credit card information with password protection and allows
users to redeem orders at any point of sale, kiosk or usher stand. The
application also allows users to store their order history, rate movies,
and rate their overall experience at the theatre.
“With the explosion of mobile devices, movie patrons expect to be able
to interact with their local theatre in an easy, rewarding way and NCR
Movie Time is designed to meet that need today,” said Brian Whitney,
general manager of NCR’s cinema solutions, NCR Hospitality.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a global technology company leading how
the world connects, interacts and transacts with business. NCR’s
assisted- and self-service solutions and comprehensive support services
address the needs of retail, financial, travel, hospitality, gaming,
public sector, telecom carrier and equipment organizations in more than
100 countries. NCR (www.ncr.com)
is headquartered in Duluth, Georgia.
NCR is a trademark of NCR Corporation in the United States and other
countries.
Source: NCR Corporation
NCR Corporation
Tim Henschel, 770-299-5100
Tim.Henschel@NCR.com