M&S connects its digital and physical stores to help shoppers discover and explore the latest fashion trends and order the sizes and colours they want
The Style Online touch screens help shoppers keep up-to-date with the latest fashion trends and provide a digital stylist tool that enables shoppers to combine different garments and accessories to create their own personalised "look". They also give shoppers access to M&S’ extended range and make it easy for consumers to order apparel in the sizes and colours they want.
M&S offers one of the most extensive choices of clothing sizes on the high street, ranging from petite to plus-size with short, standard or long cuts. Online ordering via the in-store touch screens enables shoppers to get the tailored look they want without retailers having to hold excessive stock on-site, which could impact margins and their ability to deliver great value.
The NCR Netkey kiosk and digital signage software makes it easy for M&S to change content according to what’s trending in traditional and social media or even the weather.
Henderson continued, “Rather than being a passing fad, in-store touch screens are here to stay as they complement mobile commerce by offering the fast, high definition, widescreen digital access to information and offers that consumers now expect.”
The multimedia zones are available in a number of stores in the
NCR Netkey is part of NCR’s c-tailing™ solutions, a set of software and services that enable retailers to offer consumers greater personalization and consistency across channels, such as the Internet, mobile devices, social media and in the store. These converged retailing solutions enable retailers to differentiate themselves, lower operating costs and attract today’s empowered and elusive consumer.
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NCR Corporation
Helen McInnes, +44(0)7748 761 041 or +44(0)207 725
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helen.mcinnes@ncr.com