NCR Advanced Marketing Solution will help grocers enhance the
delivery of promotions and consumer loyalty programs
DULUTH, Ga.--(BUSINESS WIRE)--Jan. 16, 2012--
NCR
Corporation (NYSE: NCR) today announced that Ahold USA, the U.S.
division of Amsterdam-based Ahold, has selected the NCR
Advanced Marketing Solution to manage offers and promotions to
customers. The Ahold USA marketing support team will make the software
available to all of its local retail divisions, which operate more than
750 supermarkets as Stop & Shop, Giant Foods of Landover, Giant Foods of
Carlisle and Martin’s regional brands. NCR will also provide consulting
services to help Ahold USA manage the technology migration, as well as
ongoing software maintenance and support.
The Ahold USA divisions will use the NCR software to manage their
loyalty and promotion programs and implement personalized marketing
promotions, integrating the software into point-of-sale (POS)
technology. The NCR software will also enhance the retailers’ business
agility, enabling them to bring new promotions to market faster and more
quickly respond to changing customer needs.
“The NCR Advanced Marketing Solution has been installed in the
Giant–Carlisle stores since 2009, which gave us the confidence to select
it as our next-generation promotional marketing engine for availability
to all of our local retail divisions,” said Erik Keptner, Ahold USA
senior vice president, marketing and consumer insight. “The capability
to offer customers more targeted promotions will provide greater value
to shoppers and enhance our ability to build enduring relationships with
customers.”
“NCR is pleased to build on our partnership with Ahold USA, providing
solutions and services that enhance marketing effectiveness and improve
the shopping experience for customers,” said Adam Blake, general
manager, converged marketing solutions, NCR. “The NCR Advanced Marketing
solution provides a fast and convenient means for retail marketers to
improve the overall customer experience and enhance the effectiveness of
loyalty programs.”
The NCR Advanced Marketing Solution allows retailers to streamline the
management of multichannel promotion delivery by eliminating systems and
business processes, while also reducing operations and IT support
requirements. It provides the ability to consolidate planning, promotion
logic, offer variables, discounts and graphical content into a single,
easy-to-use tool, further accelerating the development of promotions
across multiple channels, such as at the POS, online or mobile. The NCR
Advanced Marketing Solution is part of the NCR
c-tailing™ solutions, a set of software and services that enable
retailers to differentiate themselves, lower operating costs and attract
today’s empowered and elusive consumer.
About Ahold USA
Ahold USA is part of Ahold, a Dutch-based international food retailing
group that operates quality supermarkets in the United States and
Europe. Ahold USA supports four regional Divisions – Stop & Shop New
England, Stop & Shop New York Metro, Giant Landover, and Giant Carlisle
– that together operate more than 750 supermarkets with approximately
115,000 associates in 13 states and the District of Columbia along with
Peapod, the nation's leading e-commerce grocery shopping/delivery
service.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a global technology company leading how
the world connects, interacts and transacts with business. NCR’s
assisted- and self-service solutions and comprehensive support services
address the needs of retail, financial, travel, hospitality,
entertainment, gaming, public sector, telecom carrier and equipment
organizations in more than 100 countries. NCR (www.ncr.com)
is headquartered in Duluth, Georgia.
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Source: NCR Corporation
NCR Corporation
Mark Scott, 678-808-7721
mark.scott@ncr.com