Release enables converged retailing for general merchandise retailers
at the personalized point-of-sale
DULUTH, Ga.--(BUSINESS WIRE)--Jan. 16, 2012--
NCR
Corporation (NYSE: NCR) today announced a new release of its NCR Advanced
Store software that will help retailers bridge the gap between
digital and physical channels and enhance their ability to market to
consumers at the point-of-sale (POS.)
A key addition is the ability to deliver personalized, preference-based
offers and promotions to customers at checkout through native
integration with the NCR
Advanced Marketing Solution, NCR’s promotions and offer management
software. Through this integration, retailers can now quickly and
cost-effectively power loyalty programs, create offers and drive
cross-selling initiatives directly at the POS.
The unification of digital and physical channels is further facilitated
through technology integration with inventory management software from VendorNet
Inc., which now provides retailers a cost-effective, out-of-the-box
solution to link their e-commerce channels with store inventory,
enabling consumers to buy on-line and pick up in store.
NCR Advanced Store also provides support for HTML5, which will
facilitate installation on tablets and other mobile devices. This is
particularly valuable as more retailers realize the value of having
associates available to assist customers inside the store, untethered
from the point of sale, further improving the shopping experience for
customers.
Retailers also gain greater flexibility in receipt options, as they can
now print personalized promotional messages, such as loyalty point
balances or amount saved to date, on the back of receipts or offer
consumers the ability to get digital receipts sent via e-mail.
“Retailers face continued pressures to eliminate the silos between their
digital and physical channels to deliver a consistent shopping
experience for their customers, based on their preferences and presence
in a retailer’s channels,” said Greg Egan, general manager and vice
president of retail store automation, NCR Corporation. “By
delivering a solution that helps retailers break down these walls,
reduce IT complexity and streamline administration, NCR is providing
retailers with an out-of-the-box platform that quickly and
cost-effectively brings a converged retailing experience to shoppers.”
The new software will also help simplify IT administration, enhance the
consumer experience and streamline cash management. A new, touch and
gesture-based user interface that is more intuitive for cashiers can
accelerate transaction speed and reduce lines. It also provides greater
oversight and heightened visibility into cash management and controlled
media, such as stamps or lottery tickets.
A comprehensive POS retail application; NCR Advanced Store drives store
checkout operations for major general merchandise retailers around the
world. The NCR Advanced Marketing Solution allows retailers to
streamline the management of multichannel promotion delivery by
eliminating systems and business processes, while also reducing
operations and IT support requirements.
NCR Advanced Store and the NCR Advanced Marketing Solution are part of NCR’s
c-tailing™ solutions, a set of software and services that enable
retailers to offer consumers greater personalization and consistency
across channels, such as the Internet, mobile devices, social media and
in the store.
The NCR Advanced Store software leverages the National Retail
Federation’s Association
for Retail Technology Standards (ARTS) standards, which means
retailers can see significant reductions in administration and
implementation costs and reduce the time to integrate third-party
applications. The software also supports Microsoft® Windows®
Embedded POSReady 7, Microsoft® Windows® Embedded
POSReady 2009 and Microsoft® SQL Server® 2012.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a global technology company leading how
the world connects, interacts and transacts with business. NCR’s
assisted- and self-service solutions and comprehensive support services
address the needs of retail, financial, travel, hospitality,
entertainment, gaming, public sector, telecom carrier and equipment
organizations in more than 100 countries. NCR (www.ncr.com)
is headquartered in Duluth, Georgia.
Follow us on Twitter: @NCRCorporation, @careersatncr
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NCR is a trademark of NCR Corporation in the United States and other
countries.
Source: NCR Corporation
NCR Corporation
Mark Scott, 678-808-7721
mark.scott@ncr.com
